See how interactive experiences can move and captivate
Interactive marketing plays a crucial role in influencing consumer awareness, preference, loyalty, and purchase intent. The Internet should be one of your primary marketing channels and fully integrated into your marketing strategy. VIVID DX Interactive transforms your marketing vision into compelling interactive strategies and relevant tactics; so that once you draw a visitor to your online environment, you provide a captivating experience to move them to the next step.

User-Centered Methodology
The concept of User Centered Design is the focal point of our entire methodology. At all points during the life cycle of an interactive project — before and after each milestone and inherent in every deliverable — we concentrate on the audience for whom the communication is designed.

One leading practice that keeps us focused on the user is the creation and application of User Personas. A user persona is a model of user goals, attitudes, and behaviors, developed by utilizing existing research, conducting new research, and interacting with real users. Each persona portrays an authentic? Person? Who represents a customer segment, presented in a vivid, narrative description? Personas enable swift, efficient, and sound decision-making throughout the design phase by allowing content, features, and functionality to be proposed based on the needs of target users.

Delivering Great Creative
Our creative development process is based on leveraging insights into the brand, marketing, and target users, rather than simply employing arbitrary design styles. We dimensionalize these insights for concepting and leverage user personas to ensure the designs are aligned with a deep understanding of the audience.

:: Transforming and integrating your legacy systems into user-friendly transactional experiences.

:: Designing systems and processes that improve the efficiency of your business by accelerating transactions, increasing accuracy,
and streamlining processing and manipulation of data.

:: Building internal technology systems that help employees access key information, share knowledge, and learn new skills, accelerating
the process of their work and building collaboration across your company.

:: Constructing Internet standards-based systems that allow you to establish one-on-one relationships with customers through customer
intelligence programs, data warehousing, and customer response and service systems

Our dynamic approach leads to business transformation from the inside out — from business strategy and operations to your brand experience. We work with you to imagine, build, operate, and improve; creating new ways to do business.